Really nice ad by Pedigree

Here’s a great new ad by Pedigree for its line of dog food. I want to point out that from a marketing angle, the ad is very very good.

The marketing message that is communicated through the video is that “dogs love Pedigree”. It is wonderfully communicated through the commercial without a word ever being said or spelled out. Dogs flying in the air slow motion, catching their treat and smacking their lips? Just about perfect in my books!

According to the YouTube comments, it may be a knock off of a film by Pleix called ‘Birds’. Nevertheless….very effective.