When someone screws up, we tend to always feel better when that person says, “Mea culpa”. A simple, “Yup my bad.” is good enough to diffuse most situations. I’ve worked in a number of companies now where I’ve seen major major screw ups happen. Products get released that are overpriced. Products don’t perform well in the market. Companies get acquired and the products are put on the backburner. I’ve seen a lot of stuff which has angered customers and driven employees to resign out of frustration.
In every single one of those cases, the company has always put face value over customer value. Rather than saying, “Yup…we screwed up. Sorry.” the company tries to cover everything up. Products that are failures aren’t fixed or end-of-life’d. Products that are priced incorrectly aren’t corrected. Products that are no longer a core part of strategy (due to acquisitions, or other circumstances) aren’t end-of-life’d or planned to merge with other product lines. In almost all these cases, I’ve seen the wayward product(s) continued for years on a shoestring with almost no resources, still booking sales, angering customers and de-motivating staff.
Google is a fine example of a company that admits its mistakes and sorts them out. Today, Google announced that Google Wave has been end of life’d.
“… despite these wins, and numerous loyal fans, Wave has not seen the user adoption we would have liked. We don’t plan to continue developing Wave as a standalone product, but we will maintain the site at least through the end of the year and extend the technology for use in other Google projects.” Urs Hölzle, Senior Vice President, Operations & Google Fellow
This is not unlike the also obitted Google Lively project, which was Google’s alternative to Second Life.
“Lively was a network of avatars and virtual rooms created and decorated by its users. Google launched Lively on July 8, 2008 as an experiment in providing people with more ways to express themselves on the Web.
Lively’s users created thousands of cafes, bars, discos, tropical islands, treehouses, space stations, galleries, bedrooms and more. Lively’s users shared their rooms with people from all over the real world, meeting and chatting with each other via their customized avatars.
The experiment ended December 31, 2008.”
It’s actually very cool that Google actually admits mistakes and moves on. It’s healthy for its employees, and its customers. Employees who worked on the project can move on to the next thing, rather than get told lies by management that their project is important (when it’s dead), and asked to continue working on a project that few people care about. Customers can also move on, rather than get told lies by the company that they are still developing and developing and supporting the product — with shoestring staff who aren’t motivated at all about the product.
Companies (in fact, all of us) can learn a lesson or two from Google on this. If you screw up, say so, and move on.