Leonard Teo

Really nice ad by Pedigree

Leo — Tue, 02 Mar 2010 21:26:17 +0000

Here’s a great new ad by Pedigree for its line of dog food. I want to point out that from a marketing angle, the ad is very very good.

The marketing message that is communicated through the video is that “dogs love Pedigree”. It is wonderfully communicated through the commercial without a word ever being said or spelled out. Dogs flying in the air slow motion, catching their treat and smacking their lips? Just about perfect in my books!

Click here to view the embedded video.

According to the YouTube comments, it may be a knock off of a film by Pleix called ‘Birds’. Nevertheless….very effective.

CG Channel goes video-based

Leo — Sun, 21 Feb 2010 17:54:01 +0000

One of the cool things about working on CG Channel again but under the auspices of Gnomon is that we can innovate and do it really quickly. This week, we announced the new content direction for CG Channel, going video-based. Watch the announcement here.

We’ve already posted a few really good interviews on the site:

More to come…

New CG Channel website

Leo — Tue, 09 Feb 2010 14:12:46 +0000

This is awesome. Yesterday, we launched the brand new CG Channel website.

CG Channel is an online destination for entertainment artists. Our mission is to inform, inspire and empower our viewers. For over a decade, CG Channel has served the entertainment production industry with news, features and community services.

What makes CG Channel different from other sites?

High quality video content – CG Channel features impactful interviews and insights from professional production artists.

Broadcasting worldwide from Hollywood – With access to hundreds of studios and artists, CG Channel has access to some of the best artists and studios for unique, insightful content.

Focus on education and training – CG Channel is part of the Gnomon group of companies, which is focused on inspiring and empowering entertainment production artists. The Gnomon group of companies includes:

Gnomon School of Visual Effects – The premiere school for digital entertainment artists, based in Hollywood, CA.
The Gnomon Workshop – Video training products for digital entertainment artists.

Competitions hosted by top-level professionals – CG Channel runs monthly digital art contests hosted by top-level industry professionals, giving an opportunity for developing artists to learn from the pros.

So check it out. Head on over to www.cgchannel.com.

High quality video content – CG Channel features impactful interviews and insights from professional production artists.

Broadcasting worldwide from Hollywood – With access to hundreds of studios and artists, CG Channel has access to some of the best artists and studios for unique, insightful content.

Gnomon School of Visual Effects – The premiere school for digital entertainment artists, based in Hollywood, CA.
The Gnomon Workshop – Video training products for digital entertainment artists.

Peoples Church of Montreal Website

Leo — Wed, 23 Dec 2009 13:18:42 +0000

I’m pleased to say that the new Peoples Church of Montreal website that I got to work on has finally gone live at www.peoplesmontreal.org. The website was built with Wordpress and a theme which I designed and developed from scratch with PHP and JQuery. I built it using Wordpress so that others in the church can update the website on their own. Jonathan Sturgeon, the Media Director for the church has been shooting videos of all the sermons and is making them available through Vimeo on the website.

Peoples Church of Montreal website

PTGUI and Panoramas

Leo — Mon, 21 Dec 2009 19:05:22 +0000

After years of using Realviz Stitcher software for creating panoramas, I decided to try out PTGUI, which was recommended to me by visual effects artists for creating spherical HDR’s used for lighting and reflections in 3D computer graphics. I ran in some old images that I had taken which did not stitch correctly in Stitcher, and found PTGUI to be absurdly amazing. Check out the images.

Calanque in Marseilles, France

Seven Lakes in Sierra Nevada Ranges, California

The Dom Cathedral – why technology doesn’t make us better

Leo — Fri, 21 Aug 2009 02:36:34 +0000

I recently had the opportunity to visit Cologne, Germany for the Game Developers Conference and Gamescom conventions. When I arrived in Cologne, I was greeted by an amazing, towering cathedral larger than any historical building that I’ve ever seen.

Look at the photo above (I didn’t take this btw, I swiped it off Wikipedia as I didn’t bring a camera with me). Check out how small the people are in relation to the cathedral. That’s just insane.

The story goes that the Dom commenced construction in 1248 and stopped in 1473, then commenced again in 1842 and was completed in 1880. The structure is beautiful, made of solid stone and carved to perfection. There is so much detail as you walk up to the walls to check out the intricacies of its exterior.

As I walked into the interior, I couldn’t believe it. It looked like a matte painting from a movie. This was not something that I was expecting to see in real life.

The Dom was built in an era where they had no computers and no power machinery. Granted, they probably had lot’s of slaves or peasants who worked their entire lives on the Dom without much to survive on. But my point is that they somehow managed to build this structure without all the technological wizardry that we have today.

Today, our construction methods involve using a lot of CAD, BIM and software to design and visualize the construction project before it gets built. Dom had none of that. In fact, I learned from a colleague that the Dom is technically not supposed to be standing. Apparently, if you put the Dom into a software simulation, it should actually fall down!

Construction-wise, the Dom is literally rock solid. I’m just amazed at how much stone they moved, cut and put into place! This was all done by hand with no powertools, heavy machinery and powercranes to haul up the materials.

I can’t help but make comparisons. Here is a structure that was built hundreds of years ago, without the aid of technology. Not only is it more beautiful than most of the concrete monstrosities that we create today, it’s still standing strong and not falling down any time soon! Compare that with the structures in Montreal which are all crumbling to pieces after only a few years!