I’ve had the privilege of working on some really exciting projects in my career. Here are some highlights of stuff I’ve done which are marketing and management related.
Gnomon School of Visual Effects – Marketing Consultant, 2010 – 2011
I have a dual consultant role at Gnomon, working as a marketing strategist as well as technology consultant. On the marketing front, I directed the re-organization of marketing and installation of processes into the company. I also brought on a kick-ass PR team from Bender Helper who now manage Gnomon’s outbound communications. Gnomon has since been featured in many of the world’s top media including Fast Company and USA Today.
Autodesk – Product Marketing & Games Industry Marketing, 2009
I joined Autodesk in 2008 as a result of its acquisition of Softimage. There, I worked as Product Marketing Manager and also managed Games Industry Marketing for the Autodesk Games group. I was responsible for Product Marketing for middleware, and Games Industry Marketing for all products relevant to the games industry — which included Maya, 3ds Max, Softimage, Mudbox and MotionBuilder.
Some work that I delivered in the year that I worked at Autodesk:
- Games Industry Brochure (PDF)
- Autodesk Games Insight article – Marc Petit (PDF)
- Autodesk Games Insight article – Marc Stevens (PDF)
- Autodesk Games Insight article – Mixamo (PDF)
- Autodesk Games Website content (see below)
Games Industry Website Revamp
I was responsible for repositioning and communicating the Autodesk Games industry group, which now had middleware as a core focus in addition to DCC products. One of the deliverables was updating the Autodesk Games website. I worked with Annie Belanger, Marketing Communications Manager, to update the Autodesk Games website with the new positioning and relevant information for each product.
Softimage – Product Marketing, 2007-2008
- SOFTIMAGE|XSI 7 Launch
- Managed the Go to Market for XSI 7, arguably the largest 3D animation software launch in a decade.
- Responsible for all product marketing, including copy, website, marketing.
- SOFTIMAGE|XSI Mod Tool
- Managed the Mod Tool
Softimage Eye-Candy Demo Reel 2008
I was a part of the amazing marketing team at Softimage in 2007-2008 who were responsible for the global launch of XSI 7, arguably the 3D industry’s largest software release in a decade. This was the final Softimage customer demo reel ever produced, highlighting the outstanding work from Softimage customers worldwide. Credits belong to the companies that produced these clips, to Patrick Moine (Editor), Christine Dufour (Marketing Communications Coordinator), Jennifer Goldfinch (Client/Industry Relations Manager), FM Lesieur (Music), Pasquale Volpintesta (Graphic Design).
Softimage ICE Testimonial Reel
This is a promotional video where I acted as Producer for the launch of SOFTIMAGE|XSI 7. The interviews were conducted by Kevin Clark (PR Manager), filmed and edited by Patrick Moine.
Ballistic Media, 2003 – 2007
I founded CGNetworks in 2001. In 2003, I took on a business partner and we founded Ballistic Media, which included Ballistic Publishing and CGSociety. We grew the business from 2 employees to 14 employees, over $1.5 million in revenue, 17 book titles and numerous awards from the local Australian press. I sold my share of the company in 2006.
Ballistic Publishing
Ballistic Publishing is an independent publisher of fine art books.
CGSociety.org / CGNetworks
CGSociety is an online community of digital artists. At the time that I sold CGSociety, it had almost 300,000 registered members and was widely regarded as the destination website for everything computer graphics/digital art related.
3D Festival
I was the conference chair for 3D Festival. Check out the showguide to see all that I did to organize this festival. In addition to chairing and running the festival, I also produced the website and the content for the showguide, and did the selling for the sponsorships. Basically, I was in charge of the festival in 2004.
The website for 3D Festival 2004 in Copenhagen
3D Festival was made up of 3 conferences: 3D Festival (animation/VFX), Game Developer World and Architectural Visualization Conference.
3D Festival features some of the most prominent speakers in the industry e.g. Weta Digital – Lord of the Rings, ESC Entertainment – Matrix, and more.
The 3D Awards were a part of the 3D Festival.
